Tag: Content marketing

Content marketing and monetisation lessons from Yoga Guru Baba Ramdev. Content marketing takes time We have seen the growth of Patanjali products in r ...

Making content magic happen

Making content magic happen. Great content is the product of careful strategy and planning. This type of content planning forces us to look beyond WHA ...

Law firms: How buyer personas impact your content marketing strategy

Law firms: How buyer personas impact your content marketing strategy. Buyer personas not only affect your content marketing strategy, but they also af ...

Smart Content Marketing Strategies for Bloggers

Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about i ...

Why 2017 Must Be the Year of Content Marketing

Why 2017 Must Be the Year of Content Marketing. Content marketing budgets are staying the same or increasing in 84% of businesses. Instead, the world’ ...

The Ultimate Content Marketing Series: Strategy, Distribution, and Measurement

The Ultimate Content Marketing Series: Strategy, Distribution, and Measurement. Strategy Whether you're looking to launch or refine your content marke ...

How to market to developers without causing dis-content

Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white papers and othe ...

The Key to Successful Content Marketing Strategies: Telling the Right Stories with Target Audience Segmentation and Targeted Personas

The Key to Successful Content Marketing Strategies: Telling the Right Stories with Target Audience Segmentation and Targeted Personas. A connection th ...

5 Content Marketing Mistakes You Need to Avoid

Mistake #1: Not Creating Customer Personas Before you even being with your content marketing, you need to know who you are talking to. You can't just ...

Industry Roundup: Airbnb’s New Content Plans + the Snapchat-ization of Forbes + Instagram