Tag: Data
The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program
More and more organizations and industries are using Big Data to make smart, data-driven decisions.
Sustainability is no exception, but how much are y ...
Advanced Facebook Page Insights: An Analysis Guide for Marketers
You’ll then see a pop-up box with three data types to choose from: Page Data, Post Data, and Video Data.
To start, select Page Data to download key en ...
Marketers: Big data is making you lazy (VB Live)
For growth-minded companies, collecting customer data for the sake of collecting data is more risk than the rewards can usually justify.
Because our c ...
Using marketing automation to create successful email programs in 2017
Using marketing automation to create successful email programs in 2017.
But it’s not just a tool; marketers use automation technology to strategize an ...
YouTube gains access to Google account data for ad targeting, teases new measurement solution
YouTube gains access to Google account data for ad targeting, teases new measurement solution.
The most immediate update is that Google account data c ...
Talend looks to ease big data prep with latest release
Talend, the big data integration vendor that went public last July, announced its winter release today with new tools to help automate data preparatio ...
Waypoint Predictor: branding, marketing services, growth hacking, ways of working, data and behavior
Waypoint Predictor: branding, marketing services, growth hacking, ways of working, data and behavior.
In this final part we look at agency/client ways ...
Computers can take social media data and make marketing personas
Computers can take social media data and make marketing personas.
Marketing research professionals typically create these personas to help editors and ...
Why You Need Data Wrangling If You Want Data-Driven Marketing
Why You Need Data Wrangling If You Want Data-Driven Marketing.
Harnessing data to more accurately target potential customers, personalize customer eng ...