Tag: Digital marketing
Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP
And I know if I put my mind to something, I can do it.” As influencer marketing booms and social media marketing experiences a quasi midlife crisis, I ...
Veterinary Digital Marketing Team Wins Back Weeks With Agorapulse
They even have a vet directory and review platform to amplify their online presence.
Sarah Spinks, the Veterinary Education and Content Manager at Vet ...
5 Reasons Why You Should Have a Digital Marketing Strategy3
A report by Smart Insights, Managing Digital Marketing , shows that nearly half of marketers have active digital marketing programmes, but no defined ...
How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic
What is a cohort analysis?
A cohort analysis, then, is the process of analyzing the behavior of groups of users.
For example, cohorts in Google Analyt ...
Need a Better Marketing Strategy? Use a Digital Strategy Template
It can make it easier to ensure all the moving parts of your digital marketing – your social media marketing, email, blog, landing pages and other dig ...
ROPO: 2018’s Most Important Multichannel Digital Marketing Report
What is ROPO reporting?
ROPO reporting (Research Online Purchase Offline) allows multichannel retailers to see what volume of in-store sales have been ...
PPC vs. SEO: What’s Best For Your Business?
Earned placement via Google organic (or SEO) means you don't have to pay for each click.
An example Below is an example of PPC result versus SEO via G ...
To Gate, or Not to Gate? Answers to an Age-Old Digital Marketing Question
Modern marketers understand that quality, engaging and relevant content is at the core of any integrated digital marketing strategy.
It depends on you ...
3 Crucial Metrics to Measure When You Advertise In 2018
How can an online business survive the trend?
Not only that but remarketing improves your conversion rates and ROI.
Another way to survive in the incr ...
How To Combine Print And Digital Marketing Campaigns
Some traditionally digital based companies have even started to see the benefits of producing printed magazines or content rich brochures to market th ...