Tag: Direct marketing
The 3 Ms of Successful Direct Marketing Campaigns
There are a number of ways to render the marketing triangle powerless, but there’s only one way to get it right: Right Message, Right Market, Right Me ...
Executing a Follow-Up Campaign in 4 Steps
Image credit: jacoblund | Getty Images Opinions expressed by Entrepreneur contributors are their own.
I currently have a client using four such closed ...
The 3 Tasks You Should Do After Sending Out a Marketing Campaign
Direct Marketing.
Some of it is ad media pretending to be something else.
Different offers can be made in different media, to different mailing lists, ...
Why Giving Clear Instructions Can Increase Your Marketing Response Rate
Direct Marketing.
Most people are well-conditioned from infancy, in every environment, to do as they’re told.
Confused or uncertain consumers do nothi ...
How to Give Prospects a Reason to Respond ‘Right Now!’
This happens with every marketing media.
A shopper enters the mall, sees an outfit she likes but tells herself she’ll stop and look at it on her way o ...
Video Marketing in Direct Mail: An Eye Catching Attention-getter
This element of surprise was exactly what Cody Clark, Global Campaign Manager at ExactTarget was going for when he created an innovative direct mail c ...
Why Your Marketing Needs to be Data-Driven
Author: Johanna Rivard / Source: Marketing Insider Group
In this day and age, there’s no excuse for not knowing what your customers want. ...
![Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]](http://www.marketinghub.today/wp-content/uploads/2017/04/revitalizing-a-150-year-old-brand-simon-perkins-of-the-orvis-company-on-marketing-smarts-podcast.jpg "Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]")
Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]
Source: MarketingProfs
The lifespan of large companies today is less than 20 years, and experts predict that it will drop to 14 years by 2026. Fl ...
What is Social Commerce and Why Should Your Brand Care?
Facebook, for example, recently improved the mobile shopping experience by allowing consumers to make purchases directly through the platform instead ...
Life Insurers ‘Like’ Social Media Marketing
Life Insurers ‘Like’ Social Media Marketing.
U.S. Life insurers are expected to budget about $4.2 billion for advertising and marketing in 2017, a 12 ...