Tag: Email marketing

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How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

People on your email list shouldn’t be grouped into one category. Email segmentation is a must if you want to deliver relevant marketing content to yo ...
Why You’re Losing Email Subscribers (and How to Fix That)

Why You’re Losing Email Subscribers (and How to Fix That)

Take a look at these reasons why you might be losing email subscribers and ways how to fix what's wrong. You send too many emails. Mailbakery Blog How ...
A Former Spam King Reflects on 15 Years in Email Marketing

A Former Spam King Reflects on 15 Years in Email Marketing

We’ve come a long way since then, with an estimated average of 269 billion emails sent/received each day in 2017. As email accounts became more common ...
How to Launch Your First Email Marketing Campaign and Get the Results You Want

How to Launch Your First Email Marketing Campaign and Get the Results You Want

Email marketing is also super-affordable, which makes it great for small businesses. In order to have a successful email marketing campaign, you’ll ne ...
Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns

Best-Practices and Tips for Integrating Direct Mail Into Email Marketing Campaigns

Laying the Groundwork The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The a ...
4 Email Marketing Hacks That Will Help You Stand Out From Your Competition

4 Email Marketing Hacks That Will Help You Stand Out From Your Competition

So you’re a digital marketer. Where once marketers had to depend on custom code to include pre-header text in their emails, that process has now becom ...
What to Include in Ecommerce Emails to Drive Performance

What to Include in Ecommerce Emails to Drive Performance

The biggest challenge in email marketing is getting recipients to open the message in the first place. Goals and Objectives Marketers often fail at em ...
Email Is Still Your Customers’ Preferred Communication Tool. Here’s How to Make Sure Your Email Marketing Gets Through.

Email Is Still Your Customers’ Preferred Communication Tool. Here’s How to Make Sure Your Email Marketing Gets Through.

Gary Thuerk, often hailed as the "Father of Spam," sent the first email blast in 1978. While it seems that tweet traffic and social media traction lea ...
5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns

5 Ways You Can Earn a Better ROI with Your Email Marketing Campaigns

Timing Email marketing funnels include a sequence of messages that are automatically sent out (or “dripped”) at specific times. You set this timing up ...
5 Strategies to Keep Your Email Marketing Out of Gmail’s Promotions Tab

5 Strategies to Keep Your Email Marketing Out of Gmail’s Promotions Tab

One of the main reasons your messages end up in Gmail's Promotions tab is because people don't realize that Gmail has the ability to track whether a c ...
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