Tag: Forrester Research
Study Finds Marketers On Technology Overload
Some 48% of survey respondents pointed to a lack of information-sharing as the biggest challenge when buying media, followed by 48% who cited lack of ...
Marketers Lean on Automation Technology to Drive Leads
Marketers Lean on Automation Technology to Drive Leads.
Marketing automation technology is gaining favor as an important tool for businesses.
Accordin ...
How to choose the right type of content marketing video
How to choose the right type of content marketing video.
Let your marketing goals lead the way in your decision.
If a picture is worth a thousand word ...
Trimming the fat in media buying with the help of technology
Trimming the fat in media buying with the help of technology.
Managing media spend is a daunting process for marketers that can lead to disappointing ...
Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm.
“Vidyard has a clear vision of video’s future ...
Industry Roundup: Is 2017 the Year of Account-Based Marketing? Plus, the Latest from Instagram and Twitter
Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen (Ad Age) There’s been a lot of talk around account-based marketing, and Forrester Re ...
Kaltura is a Leader in Online Video Platforms for Sales and Marketing Report
Kaltura is a Leader in Online Video Platforms for Sales and Marketing Report.
According to the report: “Kaltura is an all-in-one product that excels i ...
Brightcove Named A Leader In Online Video Platforms for Sales and Marketing By Leading Independent Research Firm
BOSTON--(BUSINESS WIRE)--Brightcove, Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today announced that it has been name ...
5 Ways to Leverage Consumer-Led Social Media This Holiday Season
5 Ways to Leverage Consumer-Led Social Media This Holiday Season.
As we approach another holiday shopping season, marketers everywhere are gearing up ...