Tag: Influencer marketing
Why Your Influencer Campaigns Are Falling Flat (And The One Thing That Will Change Everything)
Influence.
As we fast approach 2019, influencer marketing continues to grow as a means for tapping into business growth and explosive brand exposure.
...
When It Comes to Influencers, Fake Engagement Is Only Half the Problem
Instagram announced it is developing tools to battle the acquisition of fake followers and engagement on its platform, but these tools fail to reveal ...
10 Influencer Marketing Trends to Keep Your Eye On
Influencer marketing is a hybrid of old and new marketing tools.
More brands are using influencer marketing than ever before -- and this trend is sure ...
How to Develop an Influencer Marketing Strategy in 5 Steps
Step 1: Goals and metrics – What are your goals and how are you going to measure them?
For example, here are some of the top objectives you can achiev ...
How to Get Followers on Twitter With Influencer Engagement
And getting relevant, engaged, valuable followers – even more difficult!
It’s not enough to follow people and hope they’ll be kind enough to follow y ...
Video is The New King of Influencer Marketing
Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influence ...
4 Reasons You Should Act on Influencer Marketing
On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions.
Influencers of all kinds play a growing role in affecting ...
Influencer Marketing Fraud: The Shady Side of Social Media
The great thing about social media is you can become anyone you want to be.
If your brand works with paid online influencers, you’re probably familiar ...
Ashley Zeckman Dispels B2B Influencer Marketing Lies at CMWorld
It’s no wonder that Ashley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to ...
Influencer & Content Marketing: Solving the Confluence Equation with Lee Odden
Due to my lifelong contempt for math, I’ve been known to struggle with equations – especially complicated ones.
For modern marketers, it’s also absolu ...