Tag: Influencer marketing
Why Women Dominate Influencer Marketing — and Why It May Be the Right Career for You
Top-earning influencers are literally making millions of dollars to produce content on their social media platforms.
So, why are women leading the pac ...
How to Combine Facebook Ads With Influencers to Connect at Every Stage of the Funnel
Facebook Live Video Video is one of the best ad formats on social, and Facebook Live Video ads are taking center stage.
This makes video creatives a m ...
How To Work With Social Influencers: Useful Tips And Tools
It can get overwhelming to work with social influencers, whether because you’re not sure who to work with, or what kinds of campaigns you should creat ...
Why Building Relationships Is the Marketing Secret No One’s Talking About
If you want to build a successful business, you need to focus on building relationships with three key audiences: your customers, influencers and your ...
This Chef Went From Writing Cookbooks and Starring on Food Network to Being a YouTube Influencer
Many people start with YouTube and work their way up to traditional media -- TV, movies, book deals, even product lines -- but Irish chef Donal Skehan ...
Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales1
And you can’t make friends if you don’t know who you’re contacting.
That’s why most sales teams use a customer relationship management (CRM) tool to k ...
Influencer Marketing Isn’t Just for Fashion, Beauty and Food Anymore.
Connecting a brand and its products to a personal life journey - whether that be saving for a wedding or financing a renovation -- is all about bringi ...
6 Ways to Connect Your Startup With Micro Influencers On Instagram
But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get peo ...
Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP
And I know if I put my mind to something, I can do it.” As influencer marketing booms and social media marketing experiences a quasi midlife crisis, I ...
Brands Are Still Being Fooled By Influencers With Fake Followers
If you’re a major brand, it’s understandably tempting to hire an influencer with hundreds of thousands of followers to promote your product.
But if a ...