Tag: Influencer marketing
How to Use Micro Influencers to Increase Your Product Credibility
What exactly is a micro influencer?
Why you should work with micro influencers One of the top reasons why it’s appealing to work with micro influencer ...
Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results
While that may be the case, times have changed.
The expectation for influencer content marketing has evolved, which means consumers have higher expect ...
Snapchat Makes a Play for Influencers: What Brands Need to Know
Brands partner with individuals, or influencers, who boast large and engaged audiences for their social media content.
Influencers, after all, aren’t ...
How Influencer Marketing Can Become a Powerful Weapon for Brands
In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017.
But, with thorough ...
The Road Ahead for Influencer Marketing: 2018 and Beyond
Significantly, the success of influencer marketing has occurred not just because of the value it's shown as a marketing tactic.
Influencer marketing b ...
How Tom’s of Maine Found Success in Micro-Influencer Marketing
We’ve created a community for them, and then we share content and tell them that if they like it, they can share it with their followers.
CCO: How did ...
5 Tips for Scaling Your Influence as a Millennial Entrepreneur
Many millennials are working on making and growing Facebook groups such as, Millennial Go-Getters.
Develop your influence locally.
When begining my jo ...
How Can a True Video Believer Make the Most of Dreamforce 2017?
To make the most of Dreamforce with its 2,700+ events, 170,000 attendees, and hyper-abundance of opportunity, you’ll need a strategy.
Get your alignme ...
3 Moves Snapchat Must Make to Stop Losing the Battle With Instagram for Influencer Marketing Dollars
As the CEO of an influencer marketing company, I can tell you Instagram is winning that battle in a big way.
That positioning doesn’t signal to the m ...
5 Things to Understand Before Spending a Dime on Influencer Marketing
Most of the buzz is positive, but I’ll be the first person to say that influencer marketing isn’t for every brand.
Influencers don’t want to put the r ...