Tag: Intuition
How to Heat Up Marketing Impact With Data-Driven Personas
That's also where too many marketers are right now in relation to crafting personas for marketing.
A customer persona is a figurative sketch of an aud ...
Testing Pay-per-click Ad Copy Requires Human Intuition
If your ad test, for example, were set up to test the hypothesis that a dollar discount is more effective than a percentage, your results would provid ...
![Using Intuition as Your Unfair Advantage at Work [Podcast]](http://www.marketinghub.today/wp-content/uploads/2017/08/using-intuition-as-your-unfair-advantage-at-work-podcast.png "Using Intuition as Your Unfair Advantage at Work [Podcast]")
Using Intuition as Your Unfair Advantage at Work [Podcast]
Using Intuition as Your Unfair Advantage at Work [Podcast].
Intuition gets a bad rap in the working world.
But what if your intuition IS rational?
May ...
How to Increase Your Conversion Rate With Intuitive Website Design
After you have an understanding of their behaviors, expectations, and knowledge gaps, you can then design a website that’s easy to use for them.
If th ...
Transcript of Turn Your Hunch Into the Next Big Thing
A lot of times data isn’t available for that hunch or for that unmet need and a lot of great business owners … a lot of entrepreneurs over the years h ...
Behind the Marketing Curtain: An Interview With Social Media Wiz Beverly Jackson, MGM Resorts International
“Most people pick up my career in the late-1990s when I got my first job in advertising, but I had a long career doing environmental work before that, ...
Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
Now the SVP and GM of Pardot, he has been in the enterprise software business for more than 20 years.
During an in-depth interview, Kostow talked to u ...
Without data, your marketing strategy won’t cut it in 2017
Even as more effective data analytics tools started to become available, many marketers preferred to trust intuition over the data.
Neil H. Borden pre ...
8 / 8 POSTS