There are many different search engines on a local level that can get your small business found by the people who are looking to experience what you have. Strengthen your Yelp presence Major search engines index Yelp listings in their algorithms. A successful marketing strategy many small businesses are adopting to strengthen their Yelp presence is mobile marketing via mobile apps. Stay engaged on social media Social media plays a huge role in your business's online visibility. Socialize with your customers One thing that's often overlooked by small businesses is the idea of customer engagement. It's not enough to only post on social media; you also must actively engage with your followers. In fact, studies show that 67 percent of customers use a business's social media channel as a means of customer service. The marketing team uses three powerful techniques to keep their business visible in the eyes of its potential customers: customer engagement, product promotion and quality visuals. Thus, it's a search engine for those people looking for answers to very specific questions. With any SEO strategy, the goal is to optimize your online presence and create more visibility for your business.
Businesses of the 21st century are all connected to the digital market. Not all marketing and business relationships should be digital, but digital marketing boasts proven results in growing retention with your clients and community. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it’s modern day marketing!
Take a look at these ways to increase that foot traffic using search engines that are more conducive to small businesses without big box SEO budgets.
Google this and Google that
If you look up the definition of “search engine” in the dictionary, you’ll probably find the word ‘Google’ somewhere in that definition. For many, “search engine” is synonymous with Google. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. However, Google is not the only search engine out there! By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth.
Think local
There’s nothing like your own community. It’s where you live, where you experience the joys and bumps of life. It’s home. If you want your small business to shine, you need to set your eyes on a local presence. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. There are many different search engines on a local level that can get your small business found by the people who are looking to experience what you have.
1. Strengthen your Yelp presence
Major search engines index Yelp listings in their algorithms. So, setting up an active Yelp profile and utilizing keywords will get you on the market as an operating business in the area. Yelp is the Yellow Pages of our time, including content like detailed contact information, reviews, maps and photos. Yelp averages about 145 million views each month, and 70 percent of those come from mobile. This goes to show that many people are searching for local places while on the go, making their decisions based on Yelp listings.
To start, you want to make sure your Yelp page is aesthetically pleasing. The reason is simple: you need to get people in the door so that they can write you a review. The number one factor in Yelp’s results ranking system is reviews. So inviting people into your store, and winning that positive review, is crucial in developing a high ranking on Yelp.
A successful marketing strategy many small businesses are adopting to strengthen their Yelp presence is mobile marketing via mobile apps. For example, small businesses use geofencing to send out push notifications to ask customers to leave a Yelp review while they are in their establishment. The best time to prompt your customers to leave a review is after a great experience with your business. So why not after they have enjoyed an incredible meal?
There’s nothing like marketing in the minute. Just ask In a Pickle, a Walton Massachusetts restaurant. The eatery attributes 30-40 percent of its new business to its 173 Yelp reviews and its 4.5-star rating.
2. Stay engaged on social media
Social media plays a huge role in your business’s online visibility. According to TechCrunch, Facebook sees 2 billion search queries every day, so it’s not something you want to overlook when you are thinking about being relevant in the digital community.
The key to boosting that visibility and SEO is staying active. For many small businesses, staying active on…
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