Tag: Marketing channel
6 Steps to a Successful Social Influencer Marketing Campaign
#1: Identify the Goal for Your Influencer Marketing Campaign To build a successful influencer marketing program for your business, you’ll need to dete ...
Social Media Is Finally Growing Up
However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-a ...
Analytics and Data Will Change Social Media in 2017
Analytics and Data Will Change Social Media in 2017.
In the world of social media marketing technology, there’s been plenty of talk and soul-searching ...
Facebook is the preferred holiday marketing tool of smaller businesses
Smaller businesses are increasingly recognizing the importance of digital marketing and Facebook is their platform of choice for the holiday period.
T ...
The Most Effective PPC Channels
The Most Effective PPC Channels.
Marketers say text ads remain the most effective digital pay-per-click (PPC) advertising channel, according to recent ...
Four Reasons You Should Be Investing in Ads on Vertical Search Sites
Consumers perform a vertical search when they are in the process of actively trying to purchase a specific product or service.
In fact, Google even ac ...
BIA/Kelsey: 77.6% of Small Businesses Use Social Media for Marketing
BIA/Kelsey: 77.6% of Small Businesses Use Social Media for Marketing.
For the third consecutive year, social media is the top marketing channel used b ...
Taking a Goals-Based Approach to Social Media
Social media is just like any other marketing channel.
The real question becomes, “What are you trying to build?” Here are the four most common goals ...
4 content marketing strategies for law firms
4 content marketing strategies for law firms.
Content marketing is becoming an increasingly important digital marketing channel within the legal secto ...
How to Best Appeal to Millennials on Social Media
How to Best Appeal to Millennials on Social Media.
If you’ve decided your business needs to appeal more to millennials and Gen X’ers, addressing them ...