Tag: Marketing

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Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

Source: MarketingProfs The lifespan of large companies today is less than 20 years, and experts predict that it will drop to 14 years by 2026. Fl ...
How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Source: Social Before becoming a marketer, Brian sold insurance. Alfred was in the army. Arielle was a health coach. I was a sports reporter. And no ...
The 5 W’s (and an H) That Guide Your Content Marketing Strategy

The 5 W’s (and an H) That Guide Your Content Marketing Strategy

Author: Joshua Nite / Source: Online Marketing Blog - TopRank® Journalists make excellent content marketers. It’s not just because they’r ...
7 Social Media Marketing Tactics That Work

7 Social Media Marketing Tactics That Work

Author: Caitlin Johnson / Source: Business 2 Community Over 50 million businesses use Facebook Business Pages, and 2 million of those busi ...
The Scrappy Guide to Promoting Visual Content In 2017

The Scrappy Guide to Promoting Visual Content In 2017

Author: Jacob Warwick / Source: Marketing Insider Group It’s no surprise that content marketers are planning to invest more on visual con ...
Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Author: Simon Penson / Source: Moz Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over t ...
How to Identify the Right Influencers to Market for Your Brand

How to Identify the Right Influencers to Market for Your Brand

Author: Joe Griffin / Source: MarketingProfs Today's consumers will block, skip, and ignore disruptive advertising. The number of Ameri ...
Last Chance to Register for Fast Forward on April 11

Last Chance to Register for Fast Forward on April 11

Source: Vidyard Fast Forward is less than a week away, and we’re more excited than ever about what our speakers are planning to talk about. From sea ...
Why Marriott Is a Content Marketing Mecca

Why Marriott Is a Content Marketing Mecca

Source: Insights What’s that adage? “Give a man a fish, and he eats for a day; but teach a man to fish, and he’ll never go hungry.” Widely applied t ...
Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Author: Rohan Ayyar / Source: Marketing Insider Group The widespread integration of GPS technology and smartphones has changed the face o ...
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