Tag: Marketing

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Digital video: The challenge of the opening seconds

Digital video: The challenge of the opening seconds

But not every message can be boiled down to that brief amount of time. Of course, it's debatable if people watched the full 30-seconds. Facebook, Snap ...
The Virtual Event for Video is Coming April 11

The Virtual Event for Video is Coming April 11

The Virtual Event for Video is Coming April 11. Video has been a game changer for marketing and sales – and it’s only getting better from here. Whethe ...
The $120,000 Content Marketing Workflow Problem

The $120,000 Content Marketing Workflow Problem

The $120,000 Content Marketing Workflow Problem. It works – if you only have a few pieces of content and a very linear workflow. Requests for informat ...
Terminus Releases Account-Based Marketing Orchestration Platform for B2B Marketers

Terminus Releases Account-Based Marketing Orchestration Platform for B2B Marketers

This new suite of features empowers B2B marketing and sales teams with enhanced capabilities to target, execute, measure and optimize ABM campaigns at ...
8 tips for your email marketing: the most successful content marketing channel

8 tips for your email marketing: the most successful content marketing channel

Here are 8 tips for improving the quality of your email marketing to encourage readers not only to open your emails, but to engage with your content a ...
From the Desk of Dennis Shiao

From the Desk of Dennis Shiao

From the Desk of Dennis Shiao. Many marketers have a definite opinion on which operating system they prefer. Take Dennis Shiao, director of content ma ...
Template for Developing a B2B Content Marketing Strategy

Template for Developing a B2B Content Marketing Strategy

Template for Developing a B2B Content Marketing Strategy. Content marketing templates that I depend on Every B2B content marketer relies on differing ...
The Best Personalized Marketing is Often Invisible

The Best Personalized Marketing is Often Invisible

For example, in a 2016 survey of more than 1,500 US and UK consumers by Accenture Interactive, almost two-thirds (65%) of respondents said they are mo ...
Episode 27 – Marketing Trends, LinkedIn Advertising, and Internal Linking [Podcast]

Episode 27 – Marketing Trends, LinkedIn Advertising, and Internal Linking [Podcast]

Episode 27 – Marketing Trends, LinkedIn Advertising, and Internal Linking [Podcast]. This week, our hosts join together to discuss the latest in marke ...
Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency

Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency

Atlas is now part of its measurement tools As Facebook continues to grapple with concerns on the part of advertisers that the platform doesn’t provide ...
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