This new suite of features empowers B2B marketing and sales teams with enhanced capabilities to target, execute, measure and optimize ABM campaigns at scale. “Orchestration is the next evolution of B2B marketing technology,” said Bryan Brown, Chief Product Officer for Terminus. “In 2016, everyone in the industry was talking about account-based marketing. Now it’s time to productize the challenge of how to engage best-fit accounts and clearly demonstrate ROI of the marketing team’s efforts to increase pipeline for sales.” At its core, account-based marketing is a focused approach to B2B marketing in which marketing and sales (or smarketing) teams engage all key decision-makers at best-fit target accounts to turn them into customers. The Terminus ABM platform solves this challenge by allowing marketers to orchestrate cohesive and highly targeted campaigns while delivering key metrics to optimize the impact of these account-based tactics. In developing our orchestration tool, we garnered feedback from the best and brightest ABM practitioners to make Terminus even more effective at targeting and engaging best-fit accounts to accelerate revenue growth.” Features of the Terminus ABM platform additions include: Account-Based Marketing Orchestration - Allows marketers to easily develop automated, multifaceted campaigns for demand generation, sales pipeline and customer marketing. Account-Based Progression Tracking - Provides insight into marketing’s influence on generating new opportunities, progressing accounts further down the funnel, and closing revenue instead of simply generating leads. Account-Based Web Analytics - Delivers better insight into account engagement, going beyond lead acquisition and scoring. In addition to seeing visits from target accounts, it surfaces new accounts showing web engagement, which can then be added to Terminus campaigns. Smarketing Report - Marketers receive a weekly report on account engagement with insights on progression to a new stage of the buyer’s journey.
Terminus introduces new product upgrades for orchestrating and measuring account-based marketing campaigns to improve B2B sales pipeline velocity and grow revenue
San Francisco: Terminus, the account-based marketing (ABM) platform, announced the launch of its orchestration and measurement tools for B2B marketers. This new suite of features empowers B2B marketing and sales teams with enhanced capabilities to target, execute, measure and optimize ABM campaigns at scale.
“Orchestration is the next evolution of B2B marketing technology,” said Bryan Brown, Chief Product Officer for Terminus. “In 2016, everyone in the industry was talking about account-based marketing. Now it’s time to productize the challenge of how to engage best-fit accounts and clearly demonstrate ROI of the marketing team’s efforts to increase pipeline for sales.”
At its core, account-based marketing is a focused approach to B2B marketing in which marketing and sales (or smarketing) teams engage all key decision-makers at best-fit target accounts to turn them into customers. The Terminus ABM platform solves this challenge by allowing marketers to orchestrate cohesive and highly targeted campaigns while delivering key metrics to optimize the impact of these account-based tactics.
“We want to give B2B marketers the tools they need to execute and scale highly effective account-based marketing campaigns and become ABM superheroes,” said Sangram Vajre, Co-Founder and CMO of Terminus and author of Account-Based Marketing for Dummies. “Fast-growing B2B organizations use Terminus as a foundational element of their ABM technology stack. In developing our orchestration tool, we garnered feedback from the…
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