Tag: Marketing

How Marketing Can Enable Sales To Use Video
As a Product Marketing Specialist at Vidyard I know the struggle of sales and marketing alignment first-hand.
From the marketer’s perspective, they ar ...

Three Content Marketing Takeaways from New B2B Digital Marketing Research
Three Content Marketing Takeaways from New B2B Digital Marketing Research.
Demandwave’s 2017 State of B2B Digital Marketing report was just released, ...

Top 5 Global Startups That Make The Most Of Social Media Marketing
Top 5 Global Startups That Make The Most Of Social Media Marketing.
How many of us spend one day without checking Facebook, Twitter, Instagram or any ...

The Complete Guide to Content Marketing Through Comments
When someone comments on an article, site, or forum, they are entering into a discussion about a specific topic, with the goal to discuss it further o ...

9 YouTube Marketing Predictions for 2017 From the Pros
To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts.
Marketers need to focus on con ...

In a Content Marketing Slump? Spice up Your Program with These Tips
If you’re feeling like a short order cook instead of a celebrity chef, try these tips to spice things up.
#1: Freshen Up Your Research A great content ...

Small businesses use some marketing tools, some of the time, survey finds
Small businesses use some marketing tools, some of the time, survey finds.
A majority of small business owners now embrace the use of online marketing ...

Forrester Says Sales and Marketing Must Join Forces or Get Left Behind
Forrester Says Sales and Marketing Must Join Forces or Get Left Behind.
How often does your marketing team sit in on sales calls?
The sad fact is, mos ...

3 Metrics To Measure Content Marketing Success
3 Metrics To Measure Content Marketing Success.
After producing carefully thought out content and distributing it to your audience, the next step is t ...

Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel
Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel.
We all know content marketing is about creating and distributing valuable content. ...