Tag: Marketing
#SocialSkim: Facebook’s Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This Week
This week: Facebook aims to optimize for video, and updates its algorithm to do it; LinkedIn opens up about how it markets itself on the platform; Sna ...
This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook.
We also discuss potential revenue models Medium might p ...
How to bring the social back in your brand’s social media marketing efforts
The move towards social media as a marketing channel has been great for customers who've come to expect that these brands will entertain them and offe ...
B2B Content Marketing in 2017 – The Year of Publishing Dangerously?
What’s likely to come next from the desks of B2B marketers?
Some say content will be shorter; others point to a need for in-depth content that goes be ...
15 Ways to Stop Failing at Social Media Marketing and Customer Support
15 Ways to Stop Failing at Social Media Marketing and Customer Support.
On the one side, social channels are great for pushing content out to an opted ...
Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use
Therefore, for B2B businesses, developing a strong advocacy system on social media could be a powerful way to build brand and drive sales.
When you en ...
US SMEs will increase content marketing spend
US SMEs will increase content marketing spend.
A fifth of small and medium-sized businesses in the US will increase their content marketing budgets in ...
Five Fierce Ways to Maximize Your Content Distribution
Here's a great example of an influencer-bait post - Most people who've written about visual marketing have probably referred to and even linked out to ...
Viral Trends: A Practical Guide for Marketers
It makes sense that as a social media marketer, you’d want to include some form of popular culture into your social media strategy.
When brands jump o ...
Why Video Should Play a Big Role in Your Account Based Marketing Tactics
What is Account-Based Marketing?
You could stick with ‘spray and pray’ marketing, but did you know that 92% of marketers worldwide believe account-bas ...