Tag: Marketing
![What’s Old Is New Again… Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]](https://www.marketingprofs.com/assets/images/marketing/popovers/sales/jan2017/sale.jpg?alf=1/18/2017%2011:14:03%20AM "What’s Old Is New Again… Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]")
What’s Old Is New Again… Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]
What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast].
Everyone seems to be talking about ...
Video Marketing or How to Make Your Video Make Business Sense
Making sure the audience will get it.
Once you know what you want to achieve and you have that ‘business goal’ clarified the next and most important a ...
Does social media marketing work?
RAPID CITY, S.D.
(KOTA TV) - Research from Crowdtap revealed 64% of 3,000 people surveyed use social media to find inspiration for shopping.
That’s up ...
What Does it Take to Build a Successful Sales and Marketing Team?
What Does it Take to Build a Successful Sales and Marketing Team?.
Working side by side, the sales and marketing teams represent the growth engine tha ...
Is technology forcing marketing off-course?
Is technology forcing marketing off-course?.
The Drum Network meets Professor Alan Tapp of Bristol Social Marketing Centre and Maxwell Painter, CEO of ...
Account-Based Sales And Marketing: New Tech, Old Principles
Account-Based Sales And Marketing: New Tech, Old Principles.
Account-based marketing (ABM) is one of those buzzwords that I can't avoid in B2B marketi ...
What makes content marketing return ongoing results?
What makes content marketing return ongoing results?.
Content marketing is what we used to think of as good old-fashioned PR: articles, information an ...
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI.
Measurement One key way content marketers can prove ROI is by ...
Three social media marketing techniques to try out this year
Publish on LinkedIn It’s not just Influencers who can post to LinkedIn anymore—we all can.
In fact the beauty of posting an article to LinkedIn is tha ...
6 Steps to a Successful Social Influencer Marketing Campaign
#1: Identify the Goal for Your Influencer Marketing Campaign To build a successful influencer marketing program for your business, you’ll need to dete ...