Tag: Marketing
Interview with Steve French, Global VP Product Management and Marketing at OpenMarket
Could you tell me a little about your background and how you came to be the Global VP Product Management and Marketing at OpenMarket?
I had known abou ...
Negative posts out-do flops in social media marketing
Negative posts out-do flops in social media marketing.
Published in the Journal of Marketing, the study assessed social media posts for sentiment (pos ...
Online Video Marketing: Medium Has Become Too Easy, Inexpensive for Fleets to Ignore
Snapchat, another social media network that incorporates video, is growing nearly as ferociously.
“Clearly, video is something we want to leverage in ...
Airbnb’s New Magazine and the Evolution of Old-School Content Marketing
The premier issue has 28 pages of editorial content, and is entirely devoted to Los Angeles, the host city of the Airbnb Open.
Airbnb CEO Brian Chesky ...
‘Deceptive marketing works’ — social media ads grab attention of regulators
Both Torontonian Casey Palmer and celebrity Kim Kardashian are hired to promote companies and brands on social media.
(Instagram) Casey Palmer is no K ...
Which Social Media Outlets Should I Use for Marketing My Business?
Which Social Media Outlets Should I Use for Marketing My Business?.
Which platforms are the best for your business?
Here is a list of some of the most ...
![How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic]](http://i.marketingprofs.com/assets/images/articles/lg/161119-infographic-lg.jpg "How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic]")
How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic]
How to Reap the Benefits of Your Holiday Marketing All Year Long [Infographic].
An infographic from Marketo and Column Five spells out five tips and p ...
Holiday Video Marketing
Holiday Video Marketing.
Today, we’ll cover ways brands can work with influencers to create holiday video marketing that drives sales this holiday sea ...
10 Interactive Content Marketing Stats That Will Turn Your Head
10 Interactive Content Marketing Stats That Will Turn Your Head.
Interactive content marketing is the key to tomorrow’s digital marketing strategy.
He ...
Be like Mint: Content Marketing as a tool to build product anticipation
So, what’s the most efficient marketing vehicle for companies big and small now?
It’s content marketing.
Content marketing costs 50 per cent less than ...