Tag: Marketing

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What Seth Godin Wants You To Know About Marketing in 2019

What Seth Godin Wants You To Know About Marketing in 2019

“The word marketing should mean ‘What do we call it when we make something people want?’ ” he says. Related: The Best Marketing Material Is Something ...
Thinking of Taking Your Marketing In-House? Think Again.

Thinking of Taking Your Marketing In-House? Think Again.

How you outsource your services can have a major impact on your marketing department, and on your entire company, for that matter, so before making a ...
Content Marketing 2019: Seven tips to improve your strategy

Content Marketing 2019: Seven tips to improve your strategy

Content marketing is changing. Distribution is changing and 2019 will encourage marketers to spend more time finding the right tactics to reach their ...
24+ Sites to Find Free Images You Would Actually Use for Your Marketing

24+ Sites to Find Free Images You Would Actually Use for Your Marketing

But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch. In this ...
Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

Win (and Keep) Customers Using ‘The Laws of Brand Storytelling’: Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]

The definition of storytelling, though, encompasses much more than text—it's about customer experience, "micro-moments," and the sharing of meaningful ...
The Impact of Artificial Intelligence on Content Marketing

The Impact of Artificial Intelligence on Content Marketing

Utilizing an existing vendor’s software with cognitive abilities is one of the ways in which these technologies can be introduced into your company. I ...
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails

A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails

Amazon selling sugary cereals at Whole Foods Like lots of other people, I was excited when Amazon bought Whole Foods. The whole premise of the deal wa ...
The Simple Reason Content Is Still Integral to Your Business’s Marketing

The Simple Reason Content Is Still Integral to Your Business’s Marketing

Opinions expressed by Entrepreneur contributors are their own. In this latest video with Entrepreneur Network partner Business Rockstars and Hawke Med ...
How to Use Predictive Analysis to Improve Your Marketing Strategy

How to Use Predictive Analysis to Improve Your Marketing Strategy

In my consulting work, I often see marketers and business owners who don’t believe these advancements are relevant to their marketing strategies. Pred ...
Grow Your Business Through Sales and Marketing Alignment

Grow Your Business Through Sales and Marketing Alignment

In fact, the right content can enable every member of your sales team to spend more time selling and less time answering the same questions and addres ...
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