Tag: Marketing
Growth Hacking: Low-cost alternatives to traditional marketing
Growth Hacking: Low-cost alternatives to traditional marketing.
Growth hacking is a relatively new term being used to describe the process of rapid ex ...
Content Marketing’s Dirty Little Secret
Content Marketing's Dirty Little Secret.
There is an inherent danger lurking in the shadows of the halls of content marketing.
In his piece Robert wro ...
The real ROI of B2B content marketing
The real ROI of B2B content marketing.
Speaking to Ad Exchanger, John Kennedy outlined his philosophy as he explained how the world of B2B marketing h ...
How social media impacts consumer spending
By Kevin Manne BUFFALO, N.Y. — For businesses using social media, posts with high engagement have the greatest impact on customer spending, according ...
Aussie content marketing needs work
Aussie content marketing needs work.
SYDNEY: A majority of Australian businesses are using content marketing but very few would describe their efforts ...
Emotive Content firms focus on video marketing with new social media appointments
Emotive Content firms focus on video marketing with new social media appointments.
Emotive Content has announced two new appointments in its social me ...
The Marketing Edge – Social media marketing for the holidays Featured
“It’s only November!” you probably said when you saw the words “Social media marketing for the holidays.” Yes, it’s only early November, but guess wha ...
Altimeter Study: How To Know When You Have a Mature Content Operation
Altimeter Study: How To Know When You Have a Mature Content Operation.
According to Altimeter’s new report, “The 2016 State of Digital Content,” there ...
B2B Content Marketing: 5 Ways to Get More From Your Investment
While the idea of content marketing isn’t anything new, the tactics marketers use to create and distribute content are increasingly sophisticated.
If ...
Trump content marketing mistakes with these election lessons
Trump content marketing mistakes with these election lessons.
The 2016 presidential election results offered up numerous content marketing lessons to ...