Tag: Marketing
The Key Pillars of a Successful Social Media Strategy
There are so many things to think about – research, planning, content creation, sharing and of course engaging with your audience.
Consider the needs ...
This Week in Content Marketing: Social Media Platforms Take More Victims
This Week in Content Marketing: Social Media Platforms Take More Victims.
This week, Robert and I discuss Twitter’s decision to kill Vine and offer ou ...
Technology: Video marketing is vital
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How to Use Retroactive Interference for a Winning Content Strategy
These examples show our incapability to remember old information as new information comes into play.
The task for marketers ahead is to amp up unlearn ...
Marketing and Grilling Have More in Common Than You Think1
The same is true for your website, emails, content, and other marketing assets.
CMO tip: Do the “relevance check” when producing customer-facing mater ...
Key Marketing Lessons from the MarketingExperiments Copywriting Contest
Key Marketing Lessons from the MarketingExperiments Copywriting Contest.
Last month, we asked you to write the most effective copy for a Consumer Repo ...
6 Roles You Need for Successful B2B Content Marketing2
6 Roles You Need for Successful B2B Content Marketing2.
This excerpt is a great example of the “full funnel” approach this book takes—encouraging B2B ...
Why User-Generated Video Content Ups Your Credibility1
When it comes to your business, videos can offer a great boost in exposure and engagement.
But why should the consumer trust you enough to click “play ...