Tag: Marketing
How to Brainstorm and Prioritize Your Best Content Ideas
How does your team prioritize marketing projects?
Another study shows task switching can cost up to 40% of someone’s productive time.
However, the pro ...
Shady competitors’ tactics and how to beat them: negative marketing resources
Here are five major shady competitors’ tactics and how to protect your business from them: Buying negative reviews to hurt your online reputation How ...
Shady competitors’ tactics and how to beat them: negative marketing resources
Here are five major shady competitors’ tactics and how to protect your business from them: Buying negative reviews to hurt your online reputation How ...
The Secret to Account-Based Marketing Success
Marketers spend huge sums on technology to make marketing more engaging and accountable—but are they getting value for their money?
Most marketers sen ...
Social Media Formula For Word Of Mouth Marketing
How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service?
Word of mouth m ...
15 Essential Elements of Every Marketing Email
A surprisingly underutilized element of email campaigns, preheaders appear under the subject line in the preview pane of the email client.
On occasion ...
Some Industry Experts Think ‘Traditional Marketers Are Screwed.’ Here’s How to Prove Them Wrong.
So, what does that mean for businesses -- big and small -- that typically rely on traditional marketing tactics to reach consumers on channels like Fa ...
Five Reasons B2B Marketers Who Don’t ‘Do Video’ Are Getting Left Behind
For a long time, B2C marketers have dominated video advertising.
According to a recent Google study, 70% of B2B buyers watch videos along their path t ...
ICO marketing in 2018: from SEO to PPC
Your website as a shop window Your website should be the centre point of your ICO marketing strategy.
Carefully plan the layout, the content and the ...
Why Pantone’s Color of the Year is Perfect for Marketing
The Pantone Color of the Year for 2018 is ultra violet.
This is important news for marketers, who can use ultra violet to perfect and hone their onlin ...