Tag: Marketing
MarTech Conference Brings Out the Best in Marketing Tech
In returning from the MarTech conference in Boston, I have to share the great news with everyone: Marketing Technology is a legitimate and increasingl ...
Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
He is currently Marketo Practice Lead at Perkuto, a marketing automation agency.
To this I say: Think through the implications of everything marketing ...
Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing
In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B in cash.
This comes in at a whopping 50% premium ...
21 Recommendations for Spending Your Content Marketing Time Wisely
One enduring challenge with content marketing is how quickly it can turn into the content treadmill.
This week, we’ve got 21 recommendations for speci ...
10 Things Your Content Marketing Strategy Must Include
We’ve talked on the blog for years about the benefits of taking the time to create an in-depth, documented content marketing strategy before jumping i ...
How to Use Influencer Marketing to Maximize eCommerce Sales in 2019
If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing.
The first ...
How to Use Influencer Marketing to Maximize eCommerce Sales in 2019
If you use ad blockers and follow certain people on Instagram or YouTube, then you could become a potential target for influencer marketing.
The first ...
Three Reasons Most Content Marketing Fails, and What to Do About Them
Among those who thought their content marketing efforts were most successful, 59% had a documented strategy compared with 18% for the least successful ...
How to Smash Silos and Better Integrate Marketing Teams
We secured buy-in for technology and onboarded the entire global marketing team to a streamlined project management system for the content, social, PR ...
This Freelancer Onboarding Checklist Will Help Your Company
Encouraging any group of employees to march in step is difficult.
Explain the company and business objectives Full-time employees have a tendency to t ...