Tag: Mass media

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Earned Media, Explained in 400 Words or Less [Examples]

Earned Media, Explained in 400 Words or Less [Examples]

These publications and broadcasts are where brands used to get all their earned media. As digital marketing and social media continue to evolve, so wi ...
Celebrating Remarkable Women in Social Video

Celebrating Remarkable Women in Social Video

Facebook and Instagram’s most popular content comes from media companies and brands. Then we pulled out some insights around the top creators and vide ...
Get the Latest Insights and Trends for Online Video in 2018 [Exclusive Report]

Get the Latest Insights and Trends for Online Video in 2018 [Exclusive Report]

In the brand new ‘State of Online Video Q1 2018‘ report from Tubular, we take an in-depth look at the benchmarking and metrics that matter to you and ...
Get the Latest Insights and Trends for Online Video [Exclusive Report]

Get the Latest Insights and Trends for Online Video [Exclusive Report]

Choosing the right strategy for your video distribution is now more important than ever, but how do stakeholders keep up with the key trends in the ne ...
How media companies are creating episodic series for Instagram Stories

How media companies are creating episodic series for Instagram Stories

At the same time as Facebook and Snapchat are stocking up on original shows, media companies are independently producing episodic series for Facebook- ...
Media Companies Are Investing in Multiple Platforms and Longer Video Content

Media Companies Are Investing in Multiple Platforms and Longer Video Content

New content creators are still erupting and displacing some of the top 2016 Influencers on YouTube and Facebook, but the advantage of incumbency is st ...
How The New York Times is Making News With Social Video

How The New York Times is Making News With Social Video

How The New York Times is Making News With Social Video. As more of its content went digital, the NYT began to create an engaging, social video presen ...
‘You Can’t Hit What Your Eyes Don’t See’: How Time Inc. Became a Media Company Built on Data

‘You Can’t Hit What Your Eyes Don’t See’: How Time Inc. Became a Media Company Built on Data

As a media company, Time Inc. remains committed to backing those covers with hard-hitting stories. Moreover, how do we target the consumer based on ev ...
The Future Model for Content Marketing and Media Are Identical

The Future Model for Content Marketing and Media Are Identical

The Future Model for Content Marketing and Media Are Identical. Yes, you read that correctly … 75 minutes. The content business model Cosmo is complet ...
How The New York Times is Making News With Social Video

How The New York Times is Making News With Social Video

Author: Bree Brouwer / Source: Tubular Insights Founded in 1851, the New York Times (NYT) is one of the most recognized media companies i ...
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