Tag: Search engine optimization
What’s a Website Title (Title Tag) & Why Does It Matter for SEO?
Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in ...
The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday
Start with business goals So SEO is a tactic.
Next, marketing goals Build brand awareness We want more people to know who we are, to have heard of our ...
Website Security Guide
How to make sure your website is secure Your website is at risk.
Common website security threats There isn’t just one way that websites get attacked.
...
5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)
In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed, and som ...
How to Find the Right Keywords to Rank #1 on Google For
In other words, I spent time and money ranking for keywords that don’t drive any revenue.
Now, there is a reason why I rank for these terms and I do w ...
11 Free Microsoft Excel Templates to Make Marketing Easier
Free Excel Spreadsheet Templates That Make Marketing Easier 1.
Use this editorial calendar template as the starting point for keeping track of all of ...
The Best SEO Tools the Pros Really Use in 2019
Here’s how your decision process will go: Pick SEMrush, Ahrefs, or Moz as your SEO workhorse.
Every time I log in, I find a hidden feature or report t ...
How to Use Domain Authority for SEO – Whiteboard Friday
In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 ...
5 Content Marketing Ideas for April 2019
In April 2019, content marketers could pitch spring gift ideas, write about important political issues, play a prank or two, offer tax help, and recog ...
A Step-by-Step Guide on How to Optimize Videos
It is necessary to optimize your website using an ideal SEO tool to attract users.
You could optimize a video around a certain keyword to improve its ...