Tag: The Guardian

7 Reasons Your Instagram Stories Are Failing to Convert

7 Reasons Your Instagram Stories Are Failing to Convert

It’s not you— it’s your Stories. Our team found that live-action videos perform better than graphic videos for that reason: content that’s too slick l ...
Want to be Trusted? Here’s a Crash Course in Brand Journalism

Want to be Trusted? Here’s a Crash Course in Brand Journalism

Name your sources Cite all your sources. Include a statistic in a blog article? If you cite a study, tell the reader who conducted it and link to the ...
How the Explainer Changed Digital Media Forever

How the Explainer Changed Digital Media Forever

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. On the contrary, if you route to an o ...
How the Explainer Changed Digital Media Forever

How the Explainer Changed Digital Media Forever

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. On the contrary, if you route to an o ...
3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation

3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation

Two of the most important events in 2018 in terms of online data use include the EU’s General Data Protection Regulation (GDPR), which came into effec ...
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