Tag: Video

One Differentiator Per Video: A Format That’s About to Take Off
Interesting Not Interesting Share Tweet failure to differentiate.
It’s the product of “commoditization” that is driving consumer marketers to obsess a ...

How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video
Nowadays, social media content can play an integral role in lead generation for businesses of all sizes.
Look no further than the NFL’s Miami Dolphins ...

3 Amazing Ways That Video Can Help Build Your Business
We can start with the fact that 60% of people would rather watch a video than read text on any given topic, but this leaves us wondering why.
Except, ...

Video Pitching: Making Media Relations Human Again
They don’t have time to read through all the links you just sent them on the off chance that it might result in an interesting article or drive traffi ...

The 8 Most Popular and Effective Uses of Video Marketing
At the time, Coin's product was brand-new technology that was pretty complex, but with some visuals and an engaging host the audience fully understand ...

The 8 Most Popular and Effective Uses of Video Marketing
At the time, Coin's product was brand-new technology that was pretty complex, but with some visuals and an engaging host the audience fully understand ...

6 Deadly Video Mistakes That Drive Producers Crazy
Amateur Mistakes Everyone Should Avoid Let’s start with some of the things that prove a video was truly produced by amateurs: Jump Cuts — When you edi ...

Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Social media and digital video advertising spending wil ...

How Much Should I Spend on Video?
2 – Semi-Pro Requires someone with experience using somewhat sophisticated camera kit and video editing software.
Think typical ‘corporate’ film and h ...

3 Video Marketing Strategies You Shouldn’t Be Listening To
Today, 81% of businesses are invested in video marketing, with this number up from 63% just a year ago.
It’s just that, like all things in the digital ...