The Evolving Role of Social Media in Ecommerce

The Evolving Role of Social Media in Ecommerce

Author: Ellie Martin / Source: Entrepreneur As social media and ecommerce become increasingly enmeshed in our lives, the opportunities fo

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The Evolving Role of Social Media in Ecommerce

As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each other are innumerable, considering that the average person spends around an hour and 40 minutes browsing social media every day, and the number of internet shoppers in the US will reach 217 million this year.

Back in the old days, a business’s presence would be signified by advertisements in the paper and a physical storefront. Now, in the digital age, business reputations live and die by their social media standing. Right now, social media is used by brands as a way to advertise, increase their online presence, and deliver high-quality customer service. In 2017, we can expect those trends to continue, as some new ones emerge. Let’s take a look at the growing role of social media in ecommerce.

Paid advertisements.

With the almost absurd level of customization you can put on a Facebook ad (age, geography, preferences and more) and the detail with which Facebook can report your results, it’s a no-brainer for brands to keep using Facebook and other social media advertising. It’s also a win for Facebook, which raked in more than $7 billion in advertising in 2016.

The most successful brands in 2017 will be those able to maximize their reach and effectiveness on paid social media advertising. William Harris, an ecommerce growth consultant for elumynt.com, says, “I see ecommerce brands investing a lot more in paid social, and I think that trend will continue into 2017…it’s not enough to simply…

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