Facebook aims to crush Snapchat with augmented reality

Facebook aims to crush Snapchat with augmented reality

Author: Blair Hanley Frank / Source: CIO Credit: Facebook Facebook's efforts to embed camera functionality in all the apps it runs isn’t

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Facebook lens illustration
Credit: Facebook

Facebook’s efforts to embed camera functionality in all the apps it runs isn’t just a push to crush Snapchat. The company will be using those cameras as a way to create a developer platform for augmented reality, CEO Mark Zuckerberg revealed Tuesday.

Developers and artists can work on building augmented reality camera lenses with AR Studio, a new development environment that Facebook released in closed beta. The environment offers users tools to make it easier to create augmented reality scenes like masks and other overlays that react to the scene around them.

Starting Tuesday, artists can also design custom frames for the Facebook camera that will overlay images over a photo or video, much like Snapchat’s current platform for its lenses.

Zuckerberg positioned the camera push as the start of an open developer platform for augmented reality that will feature additional capabilities as time goes on. For example, he showed off a camera feature displaying digital text on a physical image that…

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