Author: Mark Simmons / Source: Business 2 Community All businesses need to get serious about Facebook if they haven’t already. This is eve
All businesses need to get serious about Facebook if they haven’t already. This is even more important now, thanks to the decline of organic reach on the site. You’ve probably noticed if you’ve been managing a Facebook page for a while, thanks to a drop in the number of fans that have been viewing and commenting on your organic posts.
Facebook has stated that they have approximately 40 million small business pages, active ones, on its platform. These lively Facebook pages consistently share updates about useful industry related information, key points about their products and services, relevant republished blog posts and share compelling curated content. Unfortunately, this leads to an average of 1,500 posts competing for attention in the user’s news feed. It is this tremendous content explosion that has resulted in a decline in the organic reach of Facebook pages.
According to Facebook’s VP of Advertising Technology Brian Boland, there are two significant reasons for the decline, the massive amount of content being shared that we mentioned above, and the fact that the site wants to improve engagement in its news feed. Consequently, Facebook’s algorithm ensures that the most relevant, high quality posts appear in a user’s feed. Following are a few great strategies you can use to outsmart the algorithm and get your posts seen.
Publish Great Content
Post content that your target audience will appreciate – Content that entertains them, makes them think, teaches them something, content that adds value to their…
COMMENTS