The Marketer’s Guide to Targeting on the Web and Facebook

The Marketer’s Guide to Targeting on the Web and Facebook

Source: The Content Strategist When it comes to successful advertising online, the way your ad looks will always matter. But targeting that ad to a

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When it comes to successful advertising online, the way your ad looks will always matter. But targeting that ad to a specific audience is really the secret sauce in any effective digital marketing campaign.

You can build an ad that combines an engaging, clickable headline; some I-need-to-know-more text; a captivating, colorful image; and a strong call-to-action button (CTA). But if you’re selling sailing products and showing your ad to millennial gamers who read anime blogs, you’re just flushing money down the drain.

Simply put, the best ads won’t get…

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