Image credit: spfdigital | Getty Images This story appears in the September 2018 issue of . Subscribe » Welcome to Entrepreneur’s second annual ranking of the top franchise brands. While our signature ranking, the Franchise 500®, takes a holistic view of the elements that might make a company attractive to prospective franchisees -- growth, costs, support and financial stability -- with this list, we want to zero in on one area: brand strength. Those last two are particularly telling. New franchises come and go every year. The best brands are those that have proven they can stand the test of time. The key to their longevity lies in their ability to strike a balance between staying true to the roots that gained them fans in the first place and constantly evolving and reinventing themselves to stay relevant in the present day. Remember as you read that this ranking is not intended as a recommendation of any particular company. Always do your research into every aspect of an opportunity before investing. Click here for the top 200 franchise brands people love.
This story appears in the September 2018 issue of . Subscribe »
Welcome to Entrepreneur’s second annual ranking of the top franchise brands. While our signature ranking, the Franchise 500®, takes a holistic view of the elements that might make a company attractive to prospective franchisees — growth, costs, support and financial stability — with this list, we want to zero in on one area: brand strength. We do that by analyzing factors such as social media followers, system size, the number of years in business and the number of years franchising.
Those last two are particularly telling. New franchises come and go every year. Some build up hundreds and even thousands of units before disappearing from the…
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