Weekend Reading: “Top of Mind” by John Hall

Weekend Reading: “Top of Mind” by John Hall

Author: Douglas Burdett / Source: Marketing Insider Group For the 120th episode of The Marketing Book Podcast, I interviewed John Hall au

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Weekend Reading: “Top of Mind” by John Hall

For the 120th episode of The Marketing Book Podcast, I interviewed John Hall author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You.

Whether you’re a marketer representing a brand, a salesperson, a startup or a CEO, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call.

There’s no better way…

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