What does Twitter want? Video, video, video.. Twitter is doubling down on live video. Twitter, for one, is on board. In an interview with Fairfax Media, Twitter's new Australian managing director Suzy Nicoletti said she believed live video would be key to turning the tide on the platform's stuttering growth. Twitter's chief operating officer Adam Bain also left in early November. The former head of online sales at Twitter Australia, Nicoletti told the publication live streaming video would be an audience and revenue focus for the company. Twitter aims to reach profitability in 2017, recently announcing its intention to lay off about 350 employees as part of cost cutting measures. Twitter already has streaming deals in place with professional sports leagues such as the NFL, and most recently, it streamed the Melbourne Cup horse race in Australia as part of its first live stream partnership outside the U.S. "At this point we're in a lot of discussions with different vendors across sport, media, news and entertainment," Nicoletti said. Twitter livestreamed a presidential debate with Bloomberg Media in September. It will have plenty of rivals looking to monetise and win audiences for live video.
Is there such a thing as too much video? Let’s hope not, for the sake of pretty much every news media and social media outlet going.
Twitter, for one, is on board. In an interview with Fairfax Media, Twitter’s new Australian managing director Suzy Nicoletti said she believed live video would be key to turning the tide on the platform’s stuttering growth.
Nicoletti took on the role only recently, replacing former MD Karen Stocks, who left the company in October as part of an exodus that included Twitter’s India head Rishi Jaitly. Twitter’s chief operating officer Adam Bain also left in early November.
The former head of online sales at Twitter Australia, Nicoletti told the publication live streaming video would be an audience and revenue focus for the company. Twitter aims to reach profitability in 2017, recently announcing its intention to lay off about 350 employees as part of cost cutting measures.
Twitter already has streaming deals in place with professional sports leagues such as the NFL, and most recently, it streamed the Melbourne…
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