What is Video Content?

What is Video Content?

Author: Roee Ganot / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet If you are asking

The 9 Worst Ways to Brand Yourself
How to Use Storytelling to Sell Your Brand and Vision
Brands and Not-for-Profits Reach New Heights in Customer Engagement with Personalized Video

What do you think about this?


Not Interesting




If you are asking “What is video content?” there’s a good chance that you are either new to marketing and are unclear about the lingo or that you have been living under a rock – or at least in some community that eschews technology.

The simplest answer to the question is that video content encompasses any kind of video that you create for your marketing or advertising. Video is one of the most powerful marketing tools in your arsenal.

It comes in many forms, and it can be in any length. You can share it on your own website, on social media, in your email, and in your ads.

Understanding the different types of video content can help you figure out what might work best for your marketing strategy and learn how to adapt them for your brand. Here’s a look at some of the most popular types of video content:

Product Demonstrations

When a lot of people think of product demonstrations, they think of the infomercials of old that we now make fun of and associate with cheesy products that no one really needs.

That’s not the association you want for your product or your brand.

But online videos are not like those infomercials of old. You can create short video product demonstrations that show how your product has real-life benefits and practical applications.

Webcast, April 13th: Accelerated Startup – Technologies of the 3rd Industrial Revolution and How to Beat Silicon Valley

For example, you sell shoe polish and you create a video about polishing shoes. You don’t have to make claims about how it rejuvenates 30-year-old shoes or gets a shine like you’ve never seen before – you can let the results in the video speak for themselves.

People appreciate these product demonstrations because they show how the product is used in real life and also gives them other useful information. That shoe shining…