![Why You Should Focus More on the INSIDES of Your Content [Podcast]](http://www.marketinghub.today/wp-content/uploads/2017/05/why-you-should-focus-more-on-the-insides-of-your-content-podcast.png "Why You Should Focus More on the INSIDES of Your Content [Podcast]")
Author: Jay Acunzo / Source: Marketing Insider Group When we say the word content, MOST of us refer to the container. It’s a bunch of bl
![Why You Should Focus More on the INSIDES of Your Content [Podcast]](https://marketinginsidergroup.com/wp-content/uploads/bfi_thumb/screen-shot-2017-04-23-at-4.22.33-pm-n7pqnnm9xtbdqjuya6fevxrvlffcjwjj818q379y1g.png)
When we say the word content, MOST of us refer to the container.
It’s a bunch of blog posts, videos, or podcasts. But the audience we aim to serve is after what’s INSIDE our content — the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?
Stories today from Slack, the fastest-growing business…
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