10 Facebook Live/Webinar Faux Pas

10 Facebook Live/Webinar Faux Pas

Bad Quality Video and Background Noise High sound and video quality are important even in a casual Facebook Live or Webinar. Pre-Show Setup Live Feeds One of my pet peeves are Facebook Live videos or webinars that are started five or ten minutes prematurely. I recommend you stop using webinars and Facebook Live to sell anything. If anything, you will lose your audience by selling too hard or distracting from the content. Talking Around the Issue People watch webinars and Q&As to learn something – not to watch the host balk and talk around issues only to end it all with, “It’s all in my product and you can buy it here.” That’s not demonstrating your expertise at all! Lack of Preparedness Start streaming when you’re ready. Take a moment to see what your viewers can see in the background. Be ready to deliver value to your audience. Long pauses signify lack of preparation or nervousness, which are both great ways to lose an audience. Your audience needs to feel like you value their time, so keep talking, say hello to new joins, thank them for tuning in, etc.

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1. Annoying Notification Sounds

It would make a much better viewing and listening experience for the viewers if the host would turn off the notification sounds by simply un-checking the “Play a Sound” option in settings. Especially the more popular Facebook Live Q&A feeds tend to get a never-ending barrage of notifications every time someone makes a comment. It is a pretty easy fix but somehow almost always overlooked. – Jacob Tanur, Click Play Films

2. Bad Quality Video and Background Noise

High sound and video quality are important even in a casual Facebook Live or Webinar. If it’s difficult to see or hear the speakers, then people will tune out. Get a tripod for your phone or a good mic for your computer recordings. Minimize background noise if possible, for the best results. – Adelyn Zhou, TOPBOTS

3. Pre-Show Setup Live Feeds

One of my pet peeves are Facebook Live videos or webinars that are started five or ten minutes prematurely. Guests are still finding their seat, the technology is still being worked out, the view and sound are being tuned and so on. When I click over to a stream like this and I can tell they are still setting up or rambling before actually getting started, I’m not inclined to sit and wait. – Robby Berthume, Bull & Beard

4. Sales Pitches

We’ve all seen it time and time again. The webinar or Facebook Live host delivers solid content and follows it with a hard sell of whatever product or service that they wanted to sell you from the start. I recommend you stop using webinars and Facebook Live to sell anything. Let your content speak for itself. If anything, you will lose…

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