Post product teasers that will (gently) urge people to buy What if you could sell more products just by posting product teasers on Instagram? Keep in mind that there are many different forms of sponsored ads that you can post, such as: Photo Video Carousel/Dynamic Ads Stories Stories Canvas Instagram Stories, sponsored or not, are another great way to connect with followers. The amount of posts that you can add to Stories at any given time is unlimited, and the feature is available to all businesses globally. Their Instagram page has under 10,000 followers. Your existing customers might not be influencers, but you can still use their posts to influence people to buy your products by collecting user-submitted photos. You already have an engaged audience. Here’s a photo one of their users posted that they then added to their Instagram page. Even on Instagram. You can find when your followers are most active in Instagram Insights, so your best days and times to post might be a bit different depending on your specific audience. Use Instagram Stories to post behind-the-scenes photos or videos.
Since Instagram’s creation, it has grown into the ultimate platform for sharing photos.
Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.
There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.
You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.
But it can be hard to know which kinds of posts work best for growing your audience.
Here are ten powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for all that it’s worth.
First, you need to switch to a business profile.
1. Switch to a business profile ASAP
Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account.
It’s easy to switch your current profile to a business account.
Just head to your settings and click on “Switch to Business Profile” to get started.
There are some clear benefits to having a business profile.
For example, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website.
A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.
You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.
Once you’ve unlocked the free perks that come along with a business profile, you need to start using them to track metrics and understand your audience.
2. Use free Instagram tools
Business profiles on Instagram aren’t all that different from Facebook business profiles.
Through Insights, you can view statistics like impressions, engagement data, and more.
You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
Insights aren’t just generalized, either. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were.
These free tools are priceless because you can use them to understand exactly how users are interacting with your content.
The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement.
One category of posts that is almost always attention-grabbing is product teasers.
3. Post product teasers that will (gently) urge people to buy
What if you could sell more products just by posting product teasers on Instagram?
Well, you can.
Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either.
If you’re too pushy, followers will drop like flies. But product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard.
Here are two posts from Gilt Man’s Instagram page that don’t directly try to sell a product, but offer a free app where users can shop all of the brand’s inventory.
The brand offers a 70% off discount while showing you photos of some of the items that are available to purchase.
And the posts received thousands of likes each, which is huge in the advertising world.
The ads work because they aren’t pushy. They’re laid back. They tease users with the discount and product image to download the app and shop around.
This works for almost any industry. Starbucks teases their audience by announcing seasonal drinks with sharp imagery and without trying to force people to buy them.
When you tease people about products they are interested in, and you don’t push them into buying anything, they’ll be more likely to pull the trigger and actually buy something.
If not, they’ll at least engage with your post by liking it, commenting on it, or sharing it with a friend.
So don’t be afraid to show off the goods by posting product photos. Just do it gently.
It also helps to create some sponsored ads.
4. Create sponsored ads
Instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget.
You can showcase just one sponsored ad or multiple ads with the carousel feature.
This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos.
Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before.
For sponsored ads, use content that is engaging while also appealing to the target demographic you want to put the ad in front of.
You can turn existing posts into sponsored ads, too, so keep an eye on your top posts.
You can push these high-performing posts out later to potential customers in the form of sponsored ads.
Run multiple posts to different audiences simultaneously for even more engagement. Keep in mind that there are many different forms of sponsored ads that you can post, such as:
- Photo
- Video
- Carousel/Dynamic Ads
- Stories
- Stories Canvas
Instagram Stories, sponsored or not, are another great way to connect with followers.
5. Use Instagram Stories
If you want to generate leads, Instagram Stories are here to help.
Instagram stories differ from regular Instagram posts because they come in a “slideshow” format.
They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point.
This feature is very similar to Snapchat Stories (and is even a direct competitor).
Rather than appearing in the news feed, Instagram Stories appear in a small area above it.
Once a user clicks on your photo at the top, a window will pop up where they can view your Story.
The benefits of Instagram Stories for brands are truly endless. For starters, Stories are displayed at the top of follower timelines where users already look daily.
Brands can use stories to capture behind-the-scenes insider posts that may not be as “high-quality” as regular posts.
And you don’t have to worry as much about posting content that aligns with the “aesthetic” of your brand or your Instagram page when it comes to Stories.
Instagram also makes it easy to experiment with different types of content in the Stories feature, like photos, short video, rewind video, live video, or Boomerangs.
Boomerangs are GIF-like images that play on a loop.
You can also tag other accounts in Stories, which is great if you’re collaborating with another brand or influencer.
Face filters, text, or stickers make it easy to edit images or create fun, eye-catching visuals.
Every photo and video you add will play in the same sequence that you added it.
The amount of posts that you can add to Stories at any given time is unlimited, and the feature…
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