Author: Tor Constantino / Source: Entrepreneur April the Giraffe is an internet marketing phenomenon. Not since Grumpy Cat has an animal
April the Giraffe is an internet marketing phenomenon. Not since Grumpy Cat has an animal captured the fashion, imagination and psyche of the inter webs.
If you haven’t been following the saga, April is a pregnant giraffe at the Animal Adventure Park in rural upstate New York. Back in February, the park management began running a streaming video from April’s pen to monitor her maternal progression.
Since first posting the live video feed to YouTube, the “Giraffe Cam” has garnered more than half a million subscribers, has been featured on Good Morning America and has more than 100,000 viewers at any given time, all anxiously awaiting the arrival of baby giraffe. By all standards the expectant giraffe mom has become an unexpected marketing success. Here are three drivers of that success that other entrepreneurs can apply.
1. FOMO – Fear of missing out.
One of the key attractions of the “Giraffe Cam” is the fear of missing out (FOMO), and that’s one of the reasons why social networks are so popular and contributes to our seeming societal addiction to Facebook, Instagram, Twitter, email or texting in general.
We don’t want to be the last to know.
April the Giraffe creates an acute FOMO moment as individuals check in multiple times a day (as well as all hours of the overnight) to see if there has…
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