However, while many businesses use social media, not all get it right. You don’t engage your followers Many businesses understand the need to generate quality and consistent content however fall short of engaging with their audience. The faster you reply and engage, the stronger the relationship with your audience will become. You can’t post ad after ad, expecting your followers to stick around. If your followers feel that all of your posts are glorified advertisements, they will find unfollow you. You don’t make it easy to contact you Once you’ve established a connection and your audience do want to buy from you, you need to make it easy for them to do so. Remember: use direct calls-to-actions where they count the most! You have too many social media channels There are so many social media platforms that it’s almost impossible to be active on all of them. People are less patient and harder to impress. Create a couple of social media accounts most suited to your audience, leverage strong and consistent calls-to-actions, be consistent and proactive and most of all, only share quality, value-led content.
It’s a given that every business has a social media presence.
And it’s no secret that we champion the social media cause.
When used correctly the power of social media is undeniable.
It’s a great tool to build relationships and interact with your
existing and potential customers on a platform they feel
comfortable on. However, while many businesses use social media,
not all get it right.
-
You don’t engage your followers
Many businesses understand the need to generate quality and
consistent content however fall short of engaging with their
audience.
Your social media efforts should establish a two-way connection,
so when your audience responds to your content, you should respond
too. This can be done by replying to comments, thanking users for
sharing or retweeting your content and liking their content in
return. The faster you reply and engage, the stronger the
relationship with your audience will become.
-
You’re all about the sales
No one wants to be sold to on social media. You can’t post ad
after ad, expecting your followers to stick around. If your
followers feel that all of your posts are glorified advertisements,
they will find unfollow you.
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