4 Predictions for Video Marketing in 2017. Brad Jefferson, CEO at Animoto highlights how the omnipresence of video content in 2017 will impact everything from marketing strategy to the job market When I shared my predictions on the video space with MarTech Advisor around this time last year, online video consumption was on a steady rise. Today, video consumption is at an all-time high -- in fact, in 2017, video content will represent 74 percent of all internet traffic. The rate of growth of video on Facebook has consistently increased. A recent report from Facebook shows that, in just a year, the social media platform is now driving over 8 billion video views per day. In 2016, SMB’s followed big business marketers. Now, big businesses turn to smaller businesses for social video inspiration Last year, we predicted that SMB’s would be adopting the marketing trends of big brands, and they did, with more small businesses than ever embracing video. This year, big brands and marketers will be following the trends of SMB’s, whose approach to social media relies heavily on DIY video creation. Video marketing will become a must-have job skill For recent college graduates and job seekers, video marketing competency is a highly marketable skill that will grow in demand throughout 2017. You need to make the shift to what your consumers are on.” 4. Business video uploads to Facebook will triple In Facebook’s Q3 2017 earnings call, the company reported that 3 million businesses uploaded at least one video to their Facebook Business page per month.
Brad Jefferson, CEO at Animoto highlights how the omnipresence of video content in 2017 will impact everything from marketing strategy to the job market
When I shared my predictions on the video space with MarTech Advisor around this time last year, online video consumption was on a steady rise. Today, video consumption is at an all-time high — in fact, in 2017, video content will represent 74 percent of all internet traffic. And as a result, more marketers than ever will be using the medium to connect with consumers.
Here are four trends we can expect to see this year:
1. Businesses embrace more than just video; they embrace video marketing strategy
In November 2014, Mark Zuckerberg predicted that the majority of Facebook traffic would be video in five years. The rate of growth of video on Facebook has consistently increased. In 2014, Facebook saw two billion daily video views on their platform. A recent report from Facebook shows that, in just a year, the social media platform is now driving over 8 billion video views per day. Numbers like this show that it will be vital for large and small brands alike to make video a part of their marketing strategy if they want to remain competitive.
2. In 2016, SMB’s followed big business marketers. Now, big businesses turn to smaller businesses for social video inspiration
…
COMMENTS