Author: James Brockbank / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet Whatever it i
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Whatever it is you’re promoting, a promotional video can be a great way to express your message, and yield fantastic results.
However, the promo will only be successful if you put the right time and effort into it and ensure that it ticks all boxes in terms of the end result being something which your audience actually want to watch and engage with!
With that in mind, here are five secrets which could help you create a promo video which you’re truly proud of, and that will really resonate with your viewers.
1. The Script Is Key
The script is the foundation for your video, so it’s crucial that you spend plenty of time making sure that you get it spot on, so that the video is engaging and informative for the viewers.
Make sure to note down all of the main points that the video needs to cover before you start anything else.
Then, once you start work on the script, make sure you work these points into the script as quickly and succinctly as possible.
However, while you want to make sure to get your points across, be sure that it doesn’t turn into a boring lecture!
Try to picture yourself actually saying the words that you’re writing down or maybe even record yourself reading them out to see how it all flows.
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Does it sound conversational, or more like a rehearsed sales pitch?
2. Don’t Overlook The Visuals
While the informational content of the video is the most important thing, it’s crucial that you don’t overlook the importance of making your promo visually appealing too.
There’s…
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