As always, I’ve included books on a range of topics, from brand identity and copywriting to content strategy and project management. To create a brand identity that stands out in a crowded marketplace and to enable you to tell memorable brand stories. Readers will gain a (re)introduction to content marketing and learn the basics of setting up conversation skills with a focus on not just “making the sale,” but in “creating lasting personal relationships.” Shane Snow During 2018 – and continuing into 2019 – the stakes for content marketers are more demanding, with increased scrutiny on budgets, executives’ concern for results, the constant need for fresh content, and a need for mastery of changing technology. Dream Teams, by the founder of Contently, reads like a story book, not an MBA dissertation. As an antidote to its serious tone, Judith Hagy’s signature illustration style shows simplified versions of group behavior. The information is solid and does well in sharing the advantages that digital brings to content marketing. Even without the videos, the book contains valuable information written in a concise style. Now Pamela, too, is creating a combination book and video content marketing e-course. Have you read any of the 2018 titles that appear above, or those that were featured in my December 2018 roundup? What was your best content marketing work in 2018?
One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Get more examples, tips, and wisdom to upgrade your content marketing skills from these six books.
Some are by first-time authors; some are by first-time self-published authors; and others are by authors who worked with large trade publishers. All have important lessons to share.
As always, I’ve included books on a range of topics, from brand identity and copywriting to content strategy and project management. They are appropriate for readers who are experienced in content marketing as well as those new to the field. These books also are affordable, with digital versions ranging from free to less than $10.
Let’s get started.
Gregory V. Diehl
It’s time to create a strong connection to your firm’s story. A glance at Brand Identity Breakthrough’s table of contents provides a clear outline of what’s ahead, from exploring your brand identity to creating case studies for your brand identity. The goal? To create a brand identity that stands out in a crowded marketplace and to enable you to tell memorable brand stories.
Kevin Lund
Conversation Marketing is an extremely well-written book that tells the content marketing story in commendable detail, emphasizing the long-term role of one-on-one conversations in selling situations. Readers will gain a (re)introduction to content marketing and learn the basics of setting up conversation skills with a focus on not just “making the sale,” but in “creating lasting personal relationships.”
Shane Snow
During 2018 – and continuing into 2019 – the stakes for content marketers are more demanding, with increased scrutiny on budgets, executives’ concern for results, the constant need for fresh content, and a need for mastery of changing technology. In addition, normal creative and procedural disagreements often threaten to boil over, reducing morale and productivity.
Dream Teams, by the founder of…
COMMENTS