Businesses are not measuring their social media marketing efforts

Businesses are not measuring their social media marketing efforts. Businesses are failing to measure their social media marketing efforts regularly, according to new research. Nearly nine in ten businesses aren’t measuring their social media marketing efforts, according to new research from web design and marketing agency, Digimax. Facebook is once again the leading platform in terms of popularity and user reach as 52.48 per cent of all businesses report an increase in Facebook spend or activity. Newer platform Snapchat had an increase of 6.13 per cent. Virtual and Augmented reality the latest craze, big time When it comes to managing social media channels, the cadence of posts and interactions varies, as few as only 8 per cent of business account users update more than once a day, the time consuming nature of managing your social media accounts appears to be a hinderance to many businesses. More than a third update their channels every other day, 18 per cent of businesses update on a weekly basis, with a further 14 per cent updating once a fortnight. If you are successfully using social media, you should be measuring it. Shaz Memon, creative director at Digimax, thinks that, with over 2 billion social media users worldwide and with such a wide variety of different platforms to choose from, it’s no wonder it can be daunting to try and make social media a successful marketing tool for your business. ‘Learning what resonates with your audience opens up the opportunity to start conversations, grow business partnerships and expand the online community to win new followers and potential customers.’