The main reason why your social media strategy isn’t working is because you don’t have a clear vision of your overall social media goals are, or the purpose behind your posts. It may seem silly, but another reason your social media strategy may not be paying off is because you haven’t gotten specific about your brand voice, or set a look and feel for your social media channels. Developing a specific style will help you stand out from the competition, and can even make creating content a little easier. To get started check out this post: How to create a cohesive Instagram theme. Getting to know your audience in key in creating a social media strategy that not only garners engagement from your audience, but also helps you reach your goals. Use this information to create posts that solve pain points, and add value to your target audience. Perhaps set aside a a specific amount of time each day or week which you dedicate solely to interacting with accounts, and taking part in conversations. Remember to experiment with post frequency to see what works specifically for your audience. If your social media strategy doesn’t seem to be working, take a dive into your analytics. How to fix it: Check your analytics regularly and take a note of what is working and what isn’t.
Do you feel like you’re hitting a wall when it comes to your social media marketing strategy? Here are some reasons why your social media strategy may not be working the way you expected it to – plus a few tips on how to fix these common mistakes.
1. YOU DON’T HAVE CLEAR GOALS OR PURPOSE
The main reason why your social media strategy isn’t working is because you don’t have a clear vision of your overall social media goals are, or the purpose behind your posts. Each post on your social media channels should be thought out and strategic – even if the strategy is just to put a smile on your follower’s faces.
How to fix it: Jot down a few goals you’d like to reach by using social media marketing. Take a look at your current accounts and what you’re missing. Now you can craft some posts based on this. If you need some suggestions you can check out 3 social media goals to set for your brand or business (and how to track them).
2. YOU HAVEN’T DEVELOPED A THEME OR STYLE
It may seem silly, but another reason your social media strategy may not be paying off is because you haven’t gotten specific about your brand voice, or set a look and feel for your social media channels. Developing a specific style will help you stand out from the competition, and can even make creating content a little easier. This is especially true for very visual social media networks like Instagram.
How to fix it: This process can be tricky and will take a lot of thought – and maybe some trial and error. Think about your brand colors, and what look and feel you want to project. A theme can be as simple as choosing a specific filter for each photo, to using the same frame on each photo – or even creating a pattern with…
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