If you rebranded your company in the last 12 months, make sure your background image reflects your brand and any changes. If your name changed in the last year, update your LinkedIn profile. Add to or edit your LinkedIn headline to make sure your 120 characters are the most relevant to you and your business. This was a reminder of how important it is to regularly make sure your website links are still visible and relevant. Regularly check the links on your LinkedIn profile and update them as necessary. Regularly review, delete, and reconnect with your connections on LinkedIn. Review your recent LinkedIn updates and activity. Check your image, About Us, and updates on your LinkedIn company page. LinkedIn has also been highlighting updates, so make sure that the content you share on your company page is recent and relevant. This includes experience, promotions, and out-of-date links.
Wondering if your LinkedIn profile is up to date?
When was the last time you reviewed your LinkedIn information?
Reviewing your LinkedIn presence on a regular basis ensures that you add new accomplishments and get rid of irrelevant information.
In this article, you’ll discover seven easy ways to get your LinkedIn presence ready for the new year.
#1: Refresh Branding
The first thing you need to assess on your LinkedIn profile is your brand, starting with your images.
If you rebranded your company in the last 12 months, make sure your background image reflects your brand and any changes. Additionally, if you launched a new product, service, or offering, you may want to include that in the image as well.
For example, I updated my header image after the release of my latest book.
Keep in mind that the header image dimensions will change with the new LinkedIn user interface (the image will be narrower), so keep an eye out for that. Then update your image as soon as feasible.
Also, it seems like a no-brainer but if you got married or divorced in the last year, make sure your name is accurate. LinkedIn has a space to include your former name if you want to. Just go to your profile, click the edit icon next to your name, click the Former Name drop-down, and type in your former name.
Businesses tend to evolve throughout the year, so make sure the 120 characters in your professional headline accurately reflect who you are, what you do, and whom you serve today.
For instance, Steve Dotto has produced more videos on his social channels so he added “Social Broadcaster” to his headline.
Your LinkedIn profile will show up pretty high in search results, so make sure it’s consistent with the rest of your branding. You want to keep everything aligned.
#2: Audit Your Rich Media
New digital media has likely been created about you or your company since the last time you reviewed your LinkedIn profile. Whether you were interviewed by a blog, appeared in a YouTube video, or did a product demo on Facebook Live, you may have something new to showcase on LinkedIn.
Do an online search for yourself and audit your computer. After you see what rich media may be missing from your profile, choose at least two new pieces of content to add.
Add these links or files underneath your Summary.