8 Ways Brands Are Using Messenger Apps to Reach their Audience

8 Ways Brands Are Using Messenger Apps to Reach their Audience

It’s much easier for the user or customer to do this quickly online. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Takeaway: Show and share regularly, directly to your followers. Make it personal Ask the right questions. The Kik bot asks questions, too. Make shopping more fun By entertaining users. They use private messaging apps Whatsapp, Line, and Facebook Messenger to share content, news, and products to ‘squads’ of local influencers. They’ll feel more connected to your brand and represent you well on their own social channels. They use the Facebook Messenger app to enable customers to order food before showing up at the door or window. Experiment with an automated bot to share valuable content.

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Image via Behzad Ghaffarian under CC0

Messenger apps and their integrated chatbots are showing up more and more in our web faces and places.

Why?

To help answer questions, fulfill requests, and have other useful conversations with users—in real time.

Why dial a number, select an option on the keypad, then another… and another… to talk to a robot anyway? Frustrating.

It’s much easier for the user or customer to do this quickly online.

Brands get that.

Like 1-800-Flowers. They used online chat tools to generate 70 percent of their new customers.

Users get it, too. Nearly a quarter of the planet are expected to use messenger apps in 2019.

We’re following up our guide to using messenger bots for business with some real examples.

Hope these inspire you to surf the messenger app wave.

Surf’s up. Same with sales.

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

1. Stay top of mind

By sharing relevant content.

BuzzFeed does this well.

A leader in viral content, BuzzFeed uses WeChat to push personalized content to its subscribers.

screenshot of Buzzfeed content on WeChat

As a BuzzFeed subscriber on WeChat, you’ll receive a new piece of content every day.

And you can type in keywords like “fail,” “win,” and “cute,” over chat and a bot will respond with relevant content accordingly.

Takeaway: Show and share regularly, directly to your followers. It shows you care. How nice. And good for business.

2. Respond to customers instantly

Hard to do with a human. Easy to do with software.

Because… when a customer asks, you want to respond… pronto. Within the hour, even.

That’s what messenger apps are designed to do: deliver instant, one-on-one customer service.

The Kayak search engine does this.

Kayak uses Facebook Messenger as their customer support tool. To search flights, find travel deals, update itineraries, and receive trip recommendations.

KAYAK Messenger App

Just ask: “Can you suggest a hotel in Manhattan for New Years Eve?” Or, “Can you find me a romantic getaway for under $600?”

Kayak’s chatbot will filter thousands of search results to immediately answer your question. Then, pick what works best for you.

Takeaway: Your customers expect service right away, at all hours of the day and night. Give it to them with a chatbot.

3. Make it personal

Ask the right questions. Give the right answers.

H&M Clothing does.

They introduced their own Kik chatbot, which doubles as a personal stylist.

H&M chatbot

Want a new dress for the Royal Ball? Or a Mani suit to look more dashing than 007?

Talk to their chatbot. They’ll interrogate you first, with questions to zero in on your style.

This bot will show you a catalog of styles for the new you.

Move the items around or…

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