9 Metrics to Determine your Social Media Marketing ROI (Part 2). Rate of Applause What?! When it comes to your social media, the rate of conversion and share (applause) would aid you in measuring the content quality. Conversion share This is a metric that will take some research to compute for your social media marketing. If you keep track of it over time and you see your conversion share decreasing, you know you need to reevaluate. To measure the sentiment accurately, you should do it manually. You can begin by simply tracking the total number of conversions obtained from the online users who visited your website via your social media platforms. But you need to take it another step and track the total rate of conversion. This will help you determine the economic value of social media marketing. All of these metrics should be in your social media marketing toolbox.
My last post was prompted by this question from Jim, “How do I
know my efforts on social media are working, or am I just spinning
my wheels?” As a struggling entrepreneur, Jim wanted to know how to
measure the
ROI on his social media marketing. I discussed the first
four metrics in part one and today I will cover the remaining
five.
Rate of Applause
What?! This is written content, why are you talking about
applause? It might sound funny but it is possible. The standing
ovation after a speech would be a sign that your job is well done.
When it comes to your social media, the rate of conversion and
share (applause) would aid you in measuring the content
quality.
You may also use the data from Google Analytics to measure
your content’s quality. When there is a new post on your website,
you have to check the page views count. Also, you need to be
mindful of the time of day you receive the most visitors. When
these numbers go up, you can say that you are progressing, the
content’s quality is…
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