A Guide to Getting Started With Social Media. Follow These 6 Steps to Get Started in Social Media Does a small business need to be on social media? First Decide What Social Media Networks To Use. The obvious thing would be to say, well let’s start with Facebook and Twitter. Yes, Facebook has the majority of users, however, you need to consider where your followers are. So for example, you are a tattoo shop, you may have a large portion of followers and potential customers on Instagram or Pinterest because of the visual nature of your business. For most small businesses I recommend Facebook, Twitter, Google +, and YouTube. I would start with Facebook first partly because of the sheer volume of users that its social media for small businesses has. So first set up a Facebook Business Page. Engage Your Followers.
Follow These 6 Steps to Get Started in Social Media
Does a small business need to be on social media? Absolutely. The major search engines, including Google, Yahoo, Bing all place some value on how strong a company’s social media presence is when determining the search engine results. Not only does it help search engine rankings, but it allows you ‘free’ access to potential clients to market your services too.
There are seemingly a million different social networks out there these days. And for a small business owner trying to run their own business and be on top of social media, it can be a challenge.
What do you start with ? Facebook? Twitter? Pinterest? Instagram,? YouTube? What abut the less well-known social networks like Digg, Delicious, Tumblr, Last FM, StumbleUpon? Do you really have time to run your business AND market your business properly? Most business owners don’t. Let me give you an idea of where you can at least get started and get the most bang for your buck.
1. First Decide What Social Media Networks To Use.
The obvious thing would be to say, well let’s start with Facebook and Twitter. That may very well be the right place to start. However, it isn’t the best for everyone. Yes, Facebook has the majority of users, however, you need to consider where your followers are.
So for example, you are a tattoo shop, you may have a large portion of followers and potential customers on Instagram or Pinterest because of the visual nature of your business. So, think strategically, and come up with 2-4 social media platforms you want to focus on. I don’t recommend more than that. Anymore than that and you can be overwhelmed and not end up doing any of…
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